Gone are the days when sustainable fashion meant hemp sandals, itchy sweaters and pricey organic cotton tees. These days, ethical clothing lines are using recycled materials and sustainably sourced fabrics to create chic, on-trend pieces that you’ll actually want to wear. But when it comes to shopping with a clear conscience, how do you know where to start? Enter our roundup of effortlessly cool clothing lines that prove you don’t have to sacrifice style in the name of sustainability.
This celeb favorite (of Rihanna, Taylor Swift and Bella Hadid, to name a few) doesn’t just recycle old fabric from vintage clothing into new, boho-chic pieces, but it also weaves in (pun intended) plenty of environmentally-conscious details to the shopping experience, like 100-percent recycled packaging for online purchases and recycled hangers in-store.
We love this New Zealand-based line’s commitment to sustainability almost as much as we love its modern and minimalist designs. Dedicated to using organic and fair trade materials for its ultra-sleek, capsule-wardrobe pieces, Kowtow also ensures that factory workers are given a living wage and benefits.
H&M CONSCIOUS COLLECTION
Who says sustainable fashion can’t be good for the earth and for your wallet? The H&M Conscious line features Scandi-cool pieces for bargain prices, plus it’s made from sustainably sourced materials. And the coolest part: The store also offers discounts to shoppers who bring in old clothing and textiles to recycle.
One of the oldest and coolest eco-fashion brands around, People Tree has been using sustainable materials and supporting rural communities for over 25 years. Everyday basics with a sophisticated twist (hello, entire section of jumpsuits) can be purchased online, where each listing includes a detailed “how it’s made” section.
You’re probably already familiar with cool-girl Stella McCartney’s luxury line (it’s a staple on the red carpet), but did you know her stance on animal-free products? Not only are her clothes made without leather or fur, but her stores are also eco-friendly, featuring alternative energy and recycling systems. Rock on.
When it comes to ethically made and sustainably-sourced footwear, Brother Vellies is a (stylish) cut above the rest. African artisans transform animal hide that would otherwise have been discarded into glamorous sandals, beautiful mules and on-trend booties.
Since launching in 1984, designer Eileen Fisher needs no introduction. But beyond the infamous billowy cuts and neutral tones, the company is also working toward using entirely organic linen and cotton (a goal it hopes to reach by 2020). Many pieces are even handloomed by rural artisans.
Made from recycled water bottles (mind-blowing, right?), Rothy’s is all about using low-waste and low-impact materials to create shoes that are also machine-washable and moisture-wicking. Oh, and did we mention that they’re ridiculously comfortable?